Vidora is one of the youngest companies of the health and well-being sector in Brazil, with 100% national capital. It operates in the food, pharmaceuticals and personal care segments. The company is committed to provide “health and well-being to live longer and better” and engages its employees in this endeavor in a pleasant and dynamic work environment.
Being young, Vidora has the energy and boldness needed to launch quality products in a market full of heavyweight competitors. Gerson Gasparini, Marketing Manager, is a homegrown talent and knows in depth the business processes, therefore he invests a lot of energy in each new product, printing a personal touch in everything he does.
Vidora is one of the youngest companies of the health and well-being sector in Brazil, with 100% national capital. It operates in the food, pharmaceuticals and personal care segments. The company is committed to provide “health and well-being to live longer and better” and engages its employees in this endeavor in a pleasant and dynamic work environment.
Being young, Vidora has the energy and boldness needed to launch quality products in a market full of heavyweight competitors. Gerson Gasparini, Marketing Manager, is a homegrown talent and knows in depth the business processes, therefore he invests a lot of energy in each new product, printing a personal touch in everything he does.
Gerson has invited WHOIZ to develop the brand and packaging of FORTHIBEN, a range of food and vitamin supplements intended for a diverse public,
from children to adults of both genders. The conductive thread that unites all these products is “Health and well-being”.
Gerson has invited WHOIZ to develop the brand and packaging of FORTHIBEN, a range of food and vitamin supplements intended for a diverse public,
from children to adults of both genders. The conductive thread that unites all these products is “Health and well-being”.
Vidora is located on the outskirts of Porto Alegre, Rio Grande do Sul, and WHOIZ is located in Florianopolis, Santa Catarina, but the distance did not affect the pace of work or caused any communication problems. During the process we carried out several conference calls sharing screens so Gerson accompanied the evolution of the project and collaborated with his comments. Working with the client´s collaboration reduces error rates and speeds up the process. And time is a very important factor at retail design.
WHOIZ concluded the project in record time with monitoring and collaboration of Gerson Gasparini. The brand FORTHIBEN is dynamic and strong. Its colors convey cheerfulness and energy. The package line rapidly communicates the necessary information and stands out on the shelf, forming a harmonious and coherent whole.
As we completed and delivered the project, we set off for another challenge: redesign of the traditional Arnica package. But that’s another story.
