The overvaluation that our society attaches to competition among children, adolescents and adults concerns institutions that promote cooperative business and personal development. The “COOLYMPICS” GAMES Project, established by the Projeto Cooperação and developed by SESCOOP/SC, in partnership with 21 cooperatives and 55
participating schools of the “Cooperyouth” Program, came up with the purpose of adding cooperative features to the existing game models. These features will enable participants to experience the game with more joy, satisfaction, inclusion, collaboration and shared success.
The overvaluation that our society attaches to competition among children, adolescents and adults concerns institutions that promote cooperative business and personal development. The “COOLYMPICS” GAMES Project, established by the Projeto Cooperação and developed by SESCOOP/SC, in partnership with 21 cooperatives and 55
participating schools of the “Cooperyouth” Program, came up with the purpose of adding cooperative features to the existing game models. These features will enable participants to experience the game with more joy, satisfaction, inclusion, collaboration and shared success.
The links and colors representing the continents are very strong elements and are immediately recognized as belonging to the traditional Olympic Games ©. Taking these elements as a starting point, we´ve tried to add the desired features to the new trademark: JOY, INCLUSION, SATISFACTION, COLLABORATION and SHARED SUCCESS. We kept the colors, slightly altering them as to facilitate their integration. And we also joined the links creating an illusion of fluency among them, suggesting a form of interlaced hearts. Union, complicity, sharing with love and joy.
The trademark contact points with the contributors were thought of to convey playfulness – invitation that turns into a “torch” – and joy, abusing from the support elements colors.
SESCOOP / SC – Cooperative Learning National Service – held a preparatory meeting for the presentation of the visual identity and the project to the partners cooperatives coordinators. The approval was unanimous. Then, with the trademark approved, workshops of cooperative creation of the games were carried out in all regions of the state, entitled to the Torch. And from July on, the events began to be conducted in schools, with the participation of hundreds of educators who contribute to the creation of new games and dynamics, spreading a cooperative spirit throughout Santa Catarina, Brazil.
